not new is the fondness of directors here and there by the advertising genre, not only because money talks require their presence in spots that are expected outstanding bill, but advertising itself itself is appropriates the film imitating his pace, narrative and aesthetic tool . Hollywood expert is an old alliance between art and money. Part of a big production budget pays off with lucrative agreements with companies that are advertised their products in movies guaranteed success. It is known agreement 40 million pesetas Philip Morris, the tobacco multinational, James Bond got to smoke only Lark in the film Licence to Kill . And Mercedes got put Tom Cruise is driving his car in The Tapade was .
worked Ridley Scott, among many other assignments, Apple for in a spot where we tried to convince the revolutionary spirit of the brand recreating the literary world of Orwell's 1984. In fact, Scott cinema has always had a chip style, an ornate aestheticism (including Blade Runner ) making it a suitable candidate for this type of work . It said he has directed over 3,000 commercials.
A Adrian Lyne happens more of the same. In fact already engaged in this (and playing the trumpet in a jazz group) before being a filmmaker. If not, revisit or Flashdance 9 weeks and a half . Alan Parker, another crack of aesthetics eighties, did his thing for Nike and Sony. David Fincher made numerous commercials for a company of his own creation, Propaganda Films. At twenty, he made videos for the Rolling Stones ("Love is Strong "), Madonna ("Express Yourself," "Vogue" and "Oh Father"), Steve Winwood ("Roll With It") Aerosmith ("Janie's Got a Gun"), or Don Henley ("End of Innocence"). And spots for Ni ke , Coca-Cola , Levi's, Adidas, Budweiser and Chanel. Fincher is one of those directors gently pampering ambience and aesthetics of their accomplishments. His first commercial ( Smoking Foetus, 1984) supported a campaign against cancer.
Michael Bay, who also comes from the advertising scene (he worked in the advertising firm of Fincher) and video clips, needs no introduction. His filmography is a video game huge. In fact, this year shall be put to producer video game company Digital Domain (who rode as Titanic or Apollo 13), which is co-president. Of course, he worked for Nike, Budweiser and Coca-Cola.
Spike Lee has set up his own agency, the Spike / DDB , and you have outstanding work for McDonald's, plus they already did for Nike, Converse and Levi's.
celebrity is the spot to conduct David Lynch for Calvin Klein perfume and joined by the Obsession , or Gucci . Wim Wenders O to present Renault Megane in 1997. What Scorsese and sparkling is evident. Robert Rodriguez opts for Martini and glamorous aesthetic (year 60) with a parody Clooney. Even Wong Kar-Wai sold for Dior (before and worked for Lancôme and Hypnose Homme), taking a muse to Eva Green Cinderella making blue.
And for dessert I leave you with our Coixet more international and your order for Winston Jeans :
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